Buying fake followers is nothing new on social media but it becomes quite pathetic and worrying when a well known celebrity is involved.
The media quantifies success on social media for public figures by the number of followers they have and therefore the more followers you have, the more relevant you look on the internet.
Again, brands like to associate themselves with celebrities who have a large following on social media to promote their products to a celebrity’s followers. They pay these celebrities for endorsements so they can promote a message to their followers.
Kim Kardashian, for example, could earn $10,000 for a single Tweet to her network of 102 million followers. The volume of her Twitter following has an undoubtedly positive impact on her income.
But how much can we trust the number of followers a public figure has?
It has emerged that two popular Ghanaian musicians are hiding under the guise of fake followers on Instagram to deceive the populace.
The issue which was raised by renowned blogger Ameyaw Debrah caught SpeedMusicGH.com’s attention and we decided to do our own investigation.
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