On May 4th, 2024, Gabby Kan joined host Mr. Addison on the Darling 360 Show on DarlingFM 90.9mhz, sharing his experiences and lessons learned from the music industry. During the show, he premiered his latest single, “GOODBYE,” and made a surprising declaration: featuring a mainstream artist is not a guarantee of a hit song.
Gabby Kan has been in the music industry for several years, and has collaborated with some of the biggest names in the business. He’s worked with Fameye, Medikal, Teephlow, and Kahpun, among others, and has learned a thing or two about what it takes to succeed. But despite his impressive resume, Gabby Kan is quick to point out that featuring a mainstream artist is no guarantee of success.
“I’ve learned that featuring a mainstream artist is not a guarantee that the song will be a hit,” he stated during the show. “Sometimes, using the money for promotion seems better than using it for a mainstream act featuring.” This statement may come as a surprise to some, as collaborations with established artists are often seen as a surefire way to achieve success. But Gabby Kan’s experience has taught him that this is not always the case.
In fact, Gabby Kan believes that investing in promotion is a more effective strategy than relying solely on a mainstream feature. “Promotion is key,” he emphasized. “You can have the biggest artist in the world on your song, but if nobody knows about it, it’s not going to go anywhere.”
This insight highlights the importance of marketing and promotion in the music industry, even when working with established artists. While collaborations can certainly help increase exposure, they are no substitute for a well-planned promotional strategy. Gabby Kan’s comments offer valuable advice for emerging artists and industry professionals alike, emphasizing the need for a comprehensive approach to achieving success in the music industry.
The premiere of Gabby Kan’s latest single, “GOODBYE,” was a highlight of the show, and demonstrated his continued growth and evolution as an artist. With its catchy beat and infectious melody, “GOODBYE” is sure to be a hit with fans, and is a testament to Gabby Kan’s skill and dedication as a musician.
Story by Nana Kwesi Egan-Mensah (SpeedMusic)
